Privacy Policy

Your privacy is important to us at Indus AI, Inc. dba Maxima ("Maxima," "we," "us" or "our"). This Privacy Policy ("Policy") describes how Maxima collects, uses, discloses, and otherwise processes "Personal Information" (as defined below) in connection with our websites www.maximahq.com and www.maxima.ai and such other websites Maxima sets up from time to time (the "Site") and Maxima's software-as-a-service artificial intelligence platform that enables our clients to automate manual accounting processes which are made available by subscription ("Service"). It does not address our privacy practices relating to Maxima job applicants, employees, and other personnel. The written agreement between you and Maxima governs any conflict with this Policy.

If you do not understand or agree with this Privacy Policy, our Terms of Service, or our Cookie Policy, please do not use the Sites or our Service or submit your Personal Information to us.

1. What is Personal Information?

"Personal Information" means any data or information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular natural person or household or any other data or information that constitutes "personal data," "personal information," or "personally identifiable information" which is governed by applicable law.

2. What Personal Information Do We Collect?

We collect Personal Information when you browse our Sites, send marketing communications, subscribe to and use our Service (including setting up an account or submitting a service request or inquiry) or otherwise communicate with us. The categories and specific types of Personal Information collected from you may include:

• Contact information/identifiers: Your name, job title, business address or location, and/or business email address.
• Sensitive Personal Information: Passwords and other authentication credentials to your account.
• Financial information: As needed to: (a) qualify for payment terms or to pay for subscription fees and other costs; and, (b) use the Service.

We may also collect Personal Information automatically in connection with your device when you visit or interact with our Sites or when you use our Service, for example:

• Log Data: Including internet protocol (IP) address, operating system, device type and version, browser type and version, browser id, the URL entered and the referring page/campaign, date/time of visit, other user agent string data, the time spent on our Sites or using the Service, and any errors that may occur during your visit to our Sites or using our Service. (Log data may overlap with the other categories of data below.)
• Analytics data: Including the electronic path you take to our Service, through our Service and when exiting our Service, UTM source, as well as your usage and activity on our Service, such as the time zone, activity information (first and last active date and time), usage history (flows created, campaigns scheduled, emails opened, total log-ins) as well as the pages, links, objects, products and benefits you view, click or otherwise interact with.
• Public Information about You: If you have an interest in our Service, have expressed interest in our Service or identified yourself to us as a user of our Service, we may collect Personal Information about you from publicly available sources, namely, your company, contact information, preferences and demographic information. These publicly available sources include public profiles on company websites and professional networking.
• Audiovisual Information about You: Photograph, and images/footage captured/recorded during meetings, marketing/public filming events/sessions (including recording of virtual or live workshops or other events/sessions).
• Marketing Information: Your preferences for receiving our marketing communications and details about your engagement with them.

3. How Do We Use Your Personal Information?

We use your Personal Information as necessary to provide, support, safeguard, improve and optimize the Service, to enable use of the Service in accordance with our business agreement, to comply with your instructions and to grow our business including the following:

• Contact and Request Information: To respond to your comments, questions and requests, to notify you of support matters (e.g. upgrades, updates, etc.) and administer support, to allow access to our offices or facilities, to administer marketing and sales events and to otherwise communicate with you about your account. As permitted by applicable law, we may use your contact information to provide you with marketing communications, promotional offers and updates on new services and benefits.
• Account Information: To register you (and your authorized users) as users and to identify you when you sign in to your account, to administer, manage and communicate with you about your account, to provide technical support and customer Service including providing Service updates and warranty information, and monitor the performance of our Service.
• Site Information: To monitor the performance of our Sites and Service, analyze trends, usage and activities in connection with our Sites, Services, and support their technological compatibility with users. We also use Site Information for targeted advertising purposes where permitted by applicable law.
  • Our third-party advertising partners may use cookies and other technologies to collect Site Information and other information, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate such advertising to those or similar users on other online platforms.
  • We use third-party analytics tools to recognize you and link the devices you use when you visit our Service on your browser or mobile device, log in to your account on our Services, or otherwise engage with us. The analytics tools allow us to better understand how our users interact with our Services.
• Financial information as needed to qualify for payment terms or to pay for subscription fees and other costs or to use the Service.
• Public Information about you in connection with other Personal Information we may have about you to personalize our Service for you and identify products and Services that we believe may be of interest to you or your business.
• Audiovisual Information about you in connection with operating and managing any Site, Service, facilities or business operations, and hosting or managing any events that we may sponsor or be a participant.
• Marketing Information about you to send you and personalize direct marketing communications based on your needs and interests.

4. What Personal Information Do We Disclose?

Maxima may disclose your Personal Information to the following third parties, and as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection:

With your consent:

• To Maxima's service providers who act on Maxima's behalf and instructions to fulfill orders, deliver services in conjunction with the Service, provide IT and customer support (including online chat functionality providers) and security services and fulfill the other purposes stated above.
• To third-party advertising partners, for the targeted advertising practices, described below.
• To business and marketing partners such as third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or Service, or whose products or services may be of interest to you.

As otherwise required by law or business practice:

• As required by applicable law, including, without limitation, in response to any government or regulatory agency request, to cooperate with law enforcement investigations, or upon receipt of any court order.
• To professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
• To business transferees (e.g., a prospective or actual purchaser or seller in the context of a merger, acquisition or other reorganization or sale of Maxima's business or assets). Maxima's practice is to seek reasonable protection for information in these types of transactions.
• To courts and public authorities to protect you, Maxima or third parties from harm, including fraud or instances where somebody's physical safety is at risk.

Other information that we may collect which is not specifically listed here, but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

We may also provide public bulletin boards or forums on our Sites or Service. Please note that any Personal Information you post via these bulletin boards or forums may be accessible to the public. This information can be seen, collected, and used by others, including being cached, copied, screen captured, or stored elsewhere by others (e.g., search engines), and we are not responsible for any such use of this information.

5. Sources of Personal Information

If Maxima does not obtain your Personal Information directly from you, Maxima may obtain it from the following sources: publicly available sources (such as public websites, public authorities, the internet or registers), Maxima's employees or consultants or employers of our consultants, Maxima's affiliates, subsidiaries or newly acquired entities, public authorities, educational institutions, suppliers and vendors, including any third-party data providers, and when you visit any Maxima offices.

6. Your Choices

In this section, we describe the rights and choices available to all users:

• Access or update your information: If you have registered an account, you may review and update certain account information by logging into the account or by contacting us.
• Opt-out of communications: If you no longer wish to receive marketing-related communications, you may opt-out of receiving these emails by clicking "Unsubscribe" found in emails we send you. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.
• Blocking images/clear gifs: Most browsers and devices allow you to configure your device to prevent images from loading. To do this, follow the instructions in your particular browser or device settings.
• Advertising choices: You may be able to limit use of your information for targeted advertising through the following settings/options/tools:
  • Browser settings: Changing your internet web browser settings to block third-party cookies.
  • Privacy browsers/plug-ins: Using privacy browsers and/or ad-blocking browser plug-ins that let you block tracking technologies.
  • Service settings: Google and Facebook offer opt-out features that let you opt-out of use of your information for interest-based advertising. You may be able to exercise that option at the following websites:
    Google: https://adssettings.google.com/
    Facebook: https://www.facebook.com/about/ads
  • Ad industry tools: Opting out of interest-based ads from companies that participate in the following industry opt-out programs:
    Network Advertising Initiative: http://www.networkadvertising.org/managing/opt_out.asp
    Digital Advertising Alliance: https://optout.aboutads.info
  • AppChoices mobile app, available at https://www.youradchoices.com/appchoices, which will allow you to opt-out of interest-based ads in mobile apps served by participating members of the Digital Advertising Alliance.
  • Mobile settings: Using your mobile device settings to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
• Declining to provide information: We need to collect Personal Information to provide certain Service. If you do not provide the information we identify as required or mandatory, we may not be able to provide the Service.

7. Third-Party Websites

Our Sites or Service may include links to third-party applications, products, services or websites. If you access those links, you will leave our Sites. Maxima does not control these third-party sites or their privacy practices, which may differ from Maxima's practices. The Maxima Privacy Policy does not cover the Personal Information you choose to provide to or that is collected by these third parties. You are encouraged to review the privacy documentation of any third-party site you interact with before you allow them to collect and use your Personal Information.

Maxima may also provide social media features, such as the Facebook or Twitter buttons that enable you to share information with your social networks to interact with Maxima on various social media websites. Your use of these features may result in the collection or sharing of information about you depending on each specific social media website. This may include your IP address, which page you are visiting on our site, and a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

8. Persons under the Age of 18

We do not knowingly collect personal information from minors under the age of 18. If we learn that we have collected the personal information of a minor under 18 years old, we will comply with applicable legal requirements to delete the information. If you believe that we might have any Personal Information from a child under age 18, please contact us at support@maximahq.com.

9. Cookies, Artificial Intelligence ("AI") and Other Technologies

Maxima and our service providers use various tracking technologies such as cookies, beacons, tags and scripts for authentication, feature request, usage and debugging of our Sites, to administer our Sites and Service and provide the Service. We receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. Please see our Cookies Policy for more details including, information about your choices with respect to advertising and social media cookies and for access to our cookie consent manager. Our Sites currently do not respond to "Do Not Track" signals from browsers. To find out more about "Do Not Track," please visit http://www.allaboutdnt.com.

AI is used with some of our Service applications which is available through a third party, like OpenAI, or Maxima can host the models internally so the data stays in Maxima's infrastructure. We also use chat technologies and similar technology providers that employ cookies and software code to operate the chat features that you can use to communicate with us through the Sites and Service. Such third parties may access and use information about webpages visited on our Sites, your IP address, your general geographic information (e.g., city, state), and other Personal Information you share through online chats for the purposes described in this Privacy Policy.

10. Targeted Advertising Practices

We rely on a third-party Services provider to either display advertising on our Sites or to manage our advertising on other sites. These service providers may use technologies such as cookies to gather information about your activities on our Sites and other sites in order to provide you with advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by contacting us using the information stated below. Please note this does not opt you out of being served ads. You will continue to receive generic ads.

11. Protection of Personal Information

Maxima takes precautions — including administrative, technical, and physical measures — designed to safeguard your Personal Information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction. Security is a shared responsibility. Do not disclose your passwords and other authentication credentials to your account. Notify Maxima immediately of any suspected or known breach of security. Security risk is inherent in all internet and information technologies, and we cannot and does not guarantee the security of your Personal Information.

12. Retention of Personal Information

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and our business agreement and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

13. Access to Personal Information

As described above, you can help ensure that your contact information and preferences are accurate, complete, and up to date by contacting us using the information below. For other Personal Information, to the extent required by applicable data protection law, we make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if Maxima is not required to retain it by law or for legitimate business purposes. We will respond to your request within 30 days or sooner where required by law. As permitted by applicable law, we may decline to process requests where the data is required to be retained by law, required for legitimate business purposes, or jeopardizes the privacy of others.

14. International Transfers. Agnostic Service.

Indus AI, Inc. dba Maxima is a corporation organized under California law and based in San Francisco, California U.S.A. The servers that host our Sites are located in the United States. All information is processed in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information you consent to any transfer and processing in accordance with this Privacy Policy.

15. Privacy Policy Updates

Maxima may update its Privacy Policy from time to time to reflect changes to our information practices. When we change the policy in a material way, we will provide you with notice as required by applicable law, including notifying you by updating the date of this Privacy Policy and posting it on the Service or other appropriate means. We encourage you to periodically review this page for the latest information on our privacy practices.

16. Contacting Us

If you have any questions about this Privacy Policy, our privacy practices pertaining to the Sites or Services or your dealings with the Sites including, for example, any inaccuracies or errors or materials that violate this Privacy Policy, errors or bugs or actual or potential threats to the security of the Sites or Service and protection of your Personal Information, please contact us.

Indus AI, Inc.
2261 Market Street, Suite 10910
San Francisco, CA 94119
support@maximahq.com
+1-650-644-4831